Agriculture Experts in the Digital Age

Our brains start from scratch when we are born. While our parents’ generation had the opportunity to be generalists, our generation must be more specialized within our knowledge as the information in each domain is growing exponentially.

However, modern farming operations touch so many different areas. Even if they decide to focus on one area such as growing canola, they still require the expertise from an agronomist, a business manager, a market specialist, an equipment specialist and a human resource manager to help them stay competitive. No farmer can be a specialist in all of these areas.

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